One Of The World S Leading Data Scientists, A Landmark Tour Of The New Science Of Idea Flow, Offering Revolutionary Insights Into The Mysteries Of Collective Intelligence And Social Influence If The Big Data Revolution Has A Presiding Genius, It Is MIT S Alex Sandy Pentland Over Years Of Groundbreaking Experiments, He Has Distilled Remarkable Discoveries Significant Enough To Become The Bedrock Of A Whole New Scientific Field Social Physics Humans Have In Common With Bees ☆ Social Physics ä Download by Í Alex Pentland Than We Like To Admit We Re Social Creatures First And Foremost Our Most Important Habits Of Action And Most Basic Notions Of Common Sense Are Wired Into Us Through Our Coordination In Social Groups Social Physics Is About Idea Flow, The Way Human Social Networks Spread Ideas And Transform Those Ideas Into Behaviors Thanks To The Millions Of Digital Bread Crumbs People Leave Behind Via Smartphones, GPS Devices, And The Internet, The Amount Of New Information We Have About Human Activity Is Truly Profound Until Now, Sociologists Have Depended On Limited Data Sets And Surveys That Tell Us How People Say They Think And Behave, Rather Than What They Actually Do As A Result, We Ve Been Stuck With The Same Stale Social Structures Classes, Markets And A Focus On Individual Actors, Data Snapshots, And Steady States Pentland Shows That, In Fact, Humans Respond Much Powerfully To Social Incentives That Involve Rewarding Others And Strengthening The Ties That Bind Than Incentives That Involve Only Their Own Economic Self Interest Pentland And His Teams Have Found That They Can Study Patterns Of Information Exchange In A Social Network Without Any Knowledge Of The Actual Content Of The Information And Predict With Stunning Accuracy How Productive And Effective That Network Is, Whether It S A Business Or An Entire City We Can Maximize A Group S Collective Intelligence To Improve Performance And Use Social Incentives To Create New Organizations And Guide Them Through Disruptive Change In A Way That Maximizes The Good At Every Level Of Interaction, From Small Groups To Large Cities, Social Networks Can Be Tuned To Increase Exploration And Engagement, Thus Vastly Improving Idea Flow Social Physics Will Change The Way We Think About How We Learn And How Our Social Groups Work And Can Be Made To Work Better, At Every Level Of Society Pentland Leads Readers To The Edge Of The Most Important Revolution In The Study Of Social Behavior In A Generation, An Entirely New Way To Look At Life Itself From The Trade Paperback Edition
Social Physics by Alex Pentland is a particularly current book to read Not because of its dissertation over concepts such as of idea flow, social pressure and influencers topics that have been well known to sociologists for a long time but because it describes models e. g algorithms and experiments to analyze mathematically and exploit actively social networks to achieve specific purposes As any book written by an academic, you will find only references to experiments done and companies founded by him Good but not great read. Ç Social Physics ✓ The idea is good, but many of the conclusions are weird.
About The Author
Is a well-known author, some of his books are a fascination for readers like in the Social Physics book, this is one of the most wanted Alex Pentland author readers around the world.