First Edition Of BANK Took The Financial Services World By Storm And Became Synonymous With Disruptive Customer Behaviour, Technology Shift And New Banking Models In BANK , Brett King Looks At The Latest Trends That Are Redefining Financial Services And Payments From The Global Scramble For Dominance Of The Mobile Wallet, The Expectations Created By Tablet Computing, The Operationalizing Of The Cloud And The Explosion Of Social Media He Explores LiHow Social Media Has Exposed Pricing, Over Download Epub Format Ü Bank 3. 0 - Why Banking is No Longer Somewhere You Go, But Something You Do PDF by ¹ Brett King Regulation, Outdated Processes And Poor Policy,How Mobile Technology Is Completely Changing The Context Of Banking,How Customer Advocacy Is Killing Traditional Brand Marketing,The Growth Of The De Banked Consumer Who Doesn T Need A Bank At All AndWhy Banking Is No Longer A Place You Go, But Something You DoBANK Shows That The Gap Between Customer And Financial Services Players Is Rapidly Growing, Leaving Massive Opportunities For New, Non Bank Competitors To Totally Disrupt The Industry Pas toujours une lecture de chevet mais tout de m me tr s inspirante Nous retenons ici que la source de la vraie valeur pour la banque est l intelligence client en temps r el pour offrir un service vraiment personnalis one to one. Les changements venir sont susceptibles d tre plus soudains que les changements pass s Et pour y parvenir, il faut des innovateurs et des cr ateurs I read this with my team at work Given that we work in the banking industry, it was interesting to think through the future of banking and how we, in our day to day work, can help shape the future of the bank we support But, it s not a very enjoyable read although it s not difficult A lot of the stats are used over and over which became a bit monotonous But, all in all, it was OK Worth a read if you re passionate about banking or if you are particularly interested in how banks are changing. 3 5 , ä Bank 3. 0 - Why Banking is No Longer Somewhere You Go, But Something You Do ä Brett King has written a thought provoking book about the future of banking, which explores the impact new technologies have on our everyday life but also how these new technologies affect the daily banking operations we all engage in He has painted a very clear picture of what s in store for this industry but that was not all He talks about customer behaviour, customer expectations and how brands should interact with customers in new emergent channels of communication His writing is clean, direct and assertive and that made this book enjoyable as well as educative I m glad he has already published the next installment of the series because I m definitely curious to read about what he believes is the next step for the banking industry and for experience economy in general. The first 2 3rds of the book were fascinating for someone such as myself who is in the banking industry The last third of the book became very redundant But overall, very informative and a good read for bankers. Excelente lecturaEscrito en 2012 tiene una vigencia impresionante. Buenos conceptos para repensar la transformaci n digital que est inmersa la industria financiera Excelentes frases para replantearse paradigmas. Recomendado Voy ahora por el Bank 4. 0. . Well, definitely some great ideas but after 2. 0 this somehow felt a bit like iPhone5 It s 2. 0 with a few new chapters This book had a lot of good information that is still relevant at the time I am reading it The main downside for me was the repetition, and explanation of technology that we probably didn t need all of the details for.
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